Consumer Psychology in Fashion 服飾消費心理

Course ID: D460422161

Course Title: Consumer Psychology in Fashion

Instructor Name: LI, TONY JIUNN-GER 李俊格

Credit: 2

Course Type: Elective

Session: Tue./ D3-D4

Classroom: TC007

Course Objective: 

(1) Understand the historical development of the apparel industry (2) Understand the operation and content of the apparel industry in the three stages of design, manufacturing and marketing (3) Understand the interaction between the apparel industry supply chain – materials, design, technology, manufacturing, marketing, distribution, retail, organization and global operations (4) Understand the future development trend of the apparel industry

Course Outline: https://outline.fju.edu.tw/#/outLineSearch/outlineView/702569/1028