Brand Management 品牌管理

Course ID: G0R6010486

Course Title: Brand Management

Instructor Name: WANG,HUI-WEN/Jackie Wang 王慧雯

Credit: 3

Course Type: Elective

Session: Wed./D5-D7

Classroom: TC513

Course Objective: 

Learning brand building and related matters of brand management,
from the perspective of brand manager to stimulate students and help them to understand about application of brand management skills

Course Outline: https://outline.fju.edu.tw/#/outLineSearch/outlineView/700905/1028